Samsung has launched its Galaxy A9, the first smartphone on the market that has a quadruple-camera set.
The company is marketing the smartphone at the “Instagram generation.” Prices will start at £549 when it goes on sale in the UK in November. It features four rear cameras – a primary 24MP lens, a 10MP two-time optical zoom lens, an 8MP depth sensor and an 8MP wide-angle lens.
The phone has a front camera with a 24MP lens and sports a 6.3-inch Super AMOLED display. A 3,800mAh battery powers the Galaxy A9, which has 6GB of RAM, an OctaCore processor and an Android 8.0 (Oreo) operating system.
The new device also features a fingerprint sensor on the back of the phone, expandable storage of up to 512GB and mobile payment capabilities.
DJ Koh, Samsung’s President and CEO of Mobile Communications, said: “As a global leader in smartphone innovation, we understand the demand for meaningful innovation in a fast-paced world driven by visual communication.
“Building on our legacy in smartphone camera development, we’re introducing next-generation technology across our entire Galaxy portfolio to give more consumers the opportunity to experience cutting-edge innovation.”
The Galaxy A9 will be Samsung’s best offering in its mid-range phones, ranking below its flagship Galaxy S9 and Note 9 smartphones introduced earlier this year.
Several Chinese manufacturers, including OnePlus, Xiaomi and Honor, have increased pressure on Samsung by introducing premium-made smartphones at lower prices, forcing Samsung to broaden its smartphone line-up to include lower-priced models with features and technologies normally only found in flagship devices.