It has been revealed that EE has added more customers to its 4G services than any other company in Europe, reaching 7.7 million customers in total

In 2014 EE added 5.7 million customers to its 4G services, giving the company a 600% increase in the number of customers able to make use of its high-speed data services. EE had set a target of six million customers for the end of 2015; therefore, it has exceeded its own target well ahead of schedule and already had the distinction of being the biggest operator of 4G services in Europe. EE now boasts more 4G customers than Vodafone, O2 and Three put together.

EE also announced that more than 200 towns and cities were upgraded during the last three months of 2014, meaning that more than 510 areas of the country with a population of more than 10,000 can now receive its 4G services. This figures confirms why BT is interested in a merger worth £12.5bn with EE.

EE is now hoping to add more rural areas to its 4G services after the government asked providers to do something about ‘not-spots’ ‒ areas where broadband and mobile coverage is very poor. During the last few months of 2014 the company said that 1,000 villages had been added to EE 4G services. The company now reaches more than 80% of the population of the UK and by 2015 should reach the target of 98%, easily surpassing its rivals and ahead of the 2016 deadline set by Ofcom. At their last count, Three covered 48 per cent, O2 45 per cent and Vodafone 48 per cent.