EE is upgrading 4G networks in 25 coastal locations across the UK as it prepares to deliver the best mobile experiences to customers during a ‘staycation summer’.
EE said that additional mobile capacity had already been added in nine holiday hotspots, including Blackpool, Bournemouth, Brighton, Great Yarmouth and the Isle of Sheppey, and that further upgrades will be rolling out in the coming weeks.
With the ongoing uncertainty about plans for overseas holidays, many people will be looking to book getaways in the UK instead.
EE said that adding extra mobile capacity to busy coastal areas will boost coverage, improve signal quality, and enable customers to access faster speeds for better internet and mobile app experiences.
“With many popular seaside locations expecting a busy summer, we’re pleased to be providing improved coastal connectivity,” BT Consumer Division CEO Marc Allera said in a statement.
Allera went on to note that the upgrades would also “provide a valuable lifeline” in case of emergencies.
Britain’s Emergency Services Network (ESN) relies on superfast mobile connectivity to support first responder and emergency agencies.
With that in mind, the RNLI urged holidaymakers to follow safety advice such as ensuring that smartphones are fully charged before venturing on days out at the beach.
Alongside the latest 4G upgrades, EE revealed that nine coastal towns and cities have recently been switched onto 5G networks for the first time.
Both Blackpool and Brighton now have access to the next-gen technology, as well as Weston-super-Mare, Southend-on-Sea, Swansea, Poole, Porthcawl, Paignton and Ayr.